As the Launch Party Coordinator for USC Charity Ball, Western University's largest annual formal event focused on giving back to charities in the London community, I managed the planning and execution of a promotional event and interactive giveaways. By securing sponsorships, I helped to raise funds for The Make-A-Wish-Foundation in support of Ethan, a five-year-old boy suffering from a respiratory disease, whose wish was to have a full bedroom makeover.

USC Charity Ball: About

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Launch Party Bar Night Logistics

To market the Charity Ball committee and formal event to Western University students, I reserved space and discounted tickets at The Barking Frog for the Launch Party bar night. During the event, our team unveiled the theme for our formal event, 'Noir et Blanc.' I also solidified contest prizes and promotional deals from The Barking Frog and Burger Burger to build engagement with the event across Charity Ball's social media platforms.

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Promotional Partnerships

I was responsible for the outreach and execution of partnerships between Charity Ball and Ripley's Aquarium, Clif Bar and Smooth Wax Bar. Marketing initiatives have been credited by the former Charity Ball director as one of the reasons why the annual event was so successful.

USC Charity Ball: Services